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Facebook Marketing Series, Part 3: Utilizing the Platform Effectively

Facebook is first and foremost a social
networking website that people use today in order to keep in touch
with their friends and schoolmates. It is also a great way to meet
new people and establish new relationships; both personal and
business. With Facebook, you will see that it will let you create a
network of friends and also join groups that share your interests.

Although Facebook is great as a social
networking website, it is also a website that internet
marketers view as a market that is hard to pass up. Because
of its popularity, internet marketers see Facebook as the website of
their dreams. Why is it so? The reason is numbers.

Facebook today now has millions of subscribers
from all over the world. You will see that this particular website is
the fastest growing social networking website today. Millions of
people log in and log out from this website and millions more
everyday are subscribing for new accounts.

Now, in marketing, you have to remember that
numbers are very important. With Facebook getting lots of traffic,
you can't possibly manage the traffic it produces. However, you have
to consider that the 'Book is really quite manageable when it comes
to getting traffic to your profile page and to your business website.

You have to remember that different people from
different backgrounds subscribe to this site. Inside Facebook, you
will see that people will create groups. Some groups are for people
who are in a specific age, while other groups are based on the
interests of people.

Depending on your target demographics,
you can try becoming a member of one of these groups. If you can't
find a group that matches your target customer profile, you can
create one your own and try getting people who are interested to join
you.
Facebook-Groups-005

Facebook also has the tools that you can use to
effectively market your products and services as well as your
website. It will have the news feeds, the wall, and it also has blogs
as well as the notes. Using these things efficiently, you will be
able to effectively tell people about what you have to offer.

Also, Facebook encourages word of mouth
advertising. If someone likes your profile page, they will be able to
recommend your profile page to their own network of friends. You need
to remember that people will be five times more likely to buy a
product if it was recommended by someone they know.
With this feature, you will be able to market your products and
services far more effectively than with any other methods available,
aside from Brandon Boyd's killer system!

Continue reading Facebook Marketing Series, Part 3: Utilizing the Platform Effectively

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